Get Found Online.
Get More Customers.
Get More Business.
Approach I.T. helps Monterey County small businesses get found on Google and Google Maps through local SEO, web design, and Google Business Profile optimization. Based in Pacific Grove, working with you directly.
Local Expertise
Results Driven
Clear Communication
No Long-Term Contracts
Helping Small Businesses Build a Stronger Online Presence
Your customers are searching online every day. We help businesses improve their visibility on Google, strengthen their online presence, and turn website visitors into qualified leads.
Whether you're a contractor, service business, wedding professional, or local business owner, we build strategies designed to help you grow.
The Challenge
Why Businesses Struggle to Generate Leads Online
Not appearing on Google Maps
Low search engine rankings
Outdated websites
Poor website conversion rates
Weak local SEO
Competitors ranking above your business
Digital Marketing Services Designed for Growth
Our Services
Local SEO
Improve your visibility in Google Search and Google Maps so customers can find your business when they need your services.
Website Management
Keep your website updated, secure, optimized, and performing at its best.
Google Business Profile Optimization
Maximize your Google Business Profile with optimized categories, descriptions, photos, posts, and local search strategies.
Content Marketing
Strategic blog content and website content designed to improve search rankings and build authority.
Website Design & Development
Professional websites designed to build trust, improve user experience, and convert visitors into customers.
Business Technology Consulting
Need help beyond marketing? We also provide business technology consulting, networking, WiFi, VoIP, cybersecurity guidance, and IT support solutions.
Recent Work
Love in Bloom Events
Wedding Planning · Squarespace · Local SEO
Went from not indexed at all to earning impressions in two markets within three months.
Pillar to Pillar
General Contractor · Wix · SEO
Domain migration, rewritten service pages, and schema, plus tracking for AI search visibility.
Julia Correia Design
Residential Design · Webflow · Web Design
A custom Webflow site, live in under a week for the Carmel Heritage Society house tour.
Why Choose Approach I.T.
A Different Kind of Marketing Partner
Approach I.T. combines technical expertise with digital marketing strategy.
Unlike many marketing agencies, we understand both the technology behind your online presence and the strategies needed to help customers find your business.
You'll work directly with an experienced consultant who is focused on helping your business grow—not locking you into complicated contracts or confusing marketing jargon.
Personalized service
Direct communication
Local business focus
Transparent reporting
Technical expertise
Growth-focused strategies
Our Process
Our Growth Framework
Analyze
We evaluate your website, local visibility, competitors, and current marketing efforts.
Build
We create a customized strategy designed around your business goals.
Optimize
We improve your website, SEO, content, and online presence.
Grow
As visibility increases, your business gains more opportunities to attract leads and customers.
Helping Monterey County Businesses Grow Through SEO & Digital Marketing
Approach I.T. was founded by Joshua Proch to help local businesses improve their online visibility and generate more customers through strategic SEO, website design, content marketing, and Google Business Profile optimization. Backed by 10+ years of experience in technology, networking, and business systems, Approach I.T. delivers practical digital marketing solutions designed to help businesses throughout Monterey County and California grow online.
Bachelor’s of Computer Science Degree
10+ Years Technology & Network Engineering Experience
Monterey County-Based Small Business Marketing Consultant
Ready to Grow Your Business?
Whether you need a new website, stronger SEO, improved Google rankings, or a complete digital marketing strategy, we're ready to help.
Start with a complimentary consultation and discover opportunities to improve your online presence.